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五一节前夕,笔者以消费者的身份,深入到广东的易发、海印、西场、白云电器城和湖南的长沙、三湘、朝阳电器城,对湘粤两省几个最大的家庭影院市场走马观花,调查和收集第一手资料,从中了解新千年影音市场的特点、热点、发展与趋势。 一、影音市场仍在冬眠 随着影碟机的普及,“把影院搬回家”的新消费观念日益深入人心。然而,从市场反馈的信息表明,家庭影院的销售状况并未随着春天的到来而“灿烂”。家庭影院市场的大环境也未如预期的那样如花似锦。尽管
On the eve of May Day, the author went to Guangdong Yifa, Haiyin, Xichang, Baiyun Electric City and Hunan Changsha, Sanxiang, and Chaoyang Electric City as consumers, and the largest families in Hunan and Guangdong provinces. The theater market has taken a pessimistic view, surveyed and collected first-hand information to understand the characteristics, hot spots, developments and trends of the audio-visual market in the new millennium. First, the video and audio market is still hibernating With the popularity of video players, the new concept of “moving the theater back home” has become more and more popular. However, feedback from the market indicates that the sales status of home theaters has not been “brilliant” with the arrival of spring. The environment of the home theater market is not as bright as expected. in spite of