经济全球化趋势的不断加深以及技术的不断进步,使得市场竞争日益激烈,竞争环境瞬息万变。这种形势下,企业与客户之间及企业内部的沟通愈发显得重要。被誉为“世界仓储零售业鼻祖”的仓储会员式超市企业万客隆,成立于1896年,位列荷兰十大公司之一,在上个世纪八十年代中打入 The deepening trend of economic globalization and the continuous improvement of technology have led to increasingly fierce market competition and rapidly changing competitive environment. Under such circumstances, the communication between enterprises and customers as well as within enterprises becomes more and more important. Known as the “world’s leading retail warehousing ” member-based supermarket franchise Makro, was founded in 1896, one of the top ten companies in the Netherlands, in the eighties into the last century