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网络技术的出现和发展,使虚拟世界里的域名与现实世界传统的商标产生了千丝万缕的联系,进而由域名引起的商标侵权纠纷层出不穷。本文从具有无限商业价值的域名的基本属性着手,合理地分析域名与商标权的冲突,科学地探索两者之间冲突的表现形式,从而确立了在虚拟的网络环境下,商标权依然应当受到保护的观点。
The advent and development of network technology make the domain names in the virtual world inextricably linked with the traditional trademarks in the real world, and the disputes over trademark infringement caused by domain names are endless. This article starts with the basic attributes of domain name with unlimited commercial value, reasonably analyzes the conflict between domain name and trademark rights and scientifically explores the manifestations of the conflict between the two, thus establishing that under the virtual network environment, trademark rights should still be subject to Protection point of view.