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北京奥运会为中国国家形象的塑造提供了国际性平台,使“北京奥运会形象景观”得以通过视觉形象系统化的整体规划、设计开发、应用推广与设计管理在内的一体化方案,实现了北京奥运会的视觉识别功能,渲染奥运会节日氛围的功能,以及传达和展示中国形象、中华文化魅力的文化战略。这一系统设计工程以“和谐”这一独特的东方理念为核心,在价值观的层面上对形象景观的创意设计与规划管理进行指导,并且在视觉符号的选择和表现上、在形象景观的系统建构中,将众多形象元素和景观应用紧密地串连起来,形成整合传播的力量,充分展示了以“和谐”为代表的中国传统文化在今天跨文化传播时代背景下的意义与价值。
The Beijing Olympic Games provided an international platform for the shaping of China’s national image and enabled the integration of the overall planning, design and development, application promotion and design management of the “Beijing Olympic image landscape” through visual images The visual recognition function of the Beijing Olympic Games, the function of rendering the festive atmosphere of the Olympic Games, and the cultural strategy of conveying and displaying the image of China and the charm of Chinese culture. This system design project is guided by the unique oriental concept of “harmony”, and at the level of values, it guides the creative design and planning and management of the image landscape. In terms of the visual symbol selection and performance, In the construction of the system, many image elements and landscape applications are closely linked to form the power of integrated communication, which fully demonstrates the significance of “traditional Chinese culture represented by ” harmony "in the context of today’s intercultural communication. value.