以广播电台为先导的大众传播媒介,正从指导性职能向服务性职能转变,它标志着我国大众传播媒介开始真正地走向大众.这种职能转变迟迟到来,却造成了空前的轰动效应.我们把它称为大众传播界的一场革命.这场革命给传播学界带来了一系列的新课题,本文想就目前席卷各地的“午夜热线”节目的传播效应作一些粗浅的探讨. The mass media, led by radio stations, is changing from an instructive to a service-oriented function, which marks the beginning of a real mass media movement in our country. This delay in the transfer of functions has created an unprecedented sensational effect. We call this a revolution in the mass media world, and this revolution has brought a series of new topics to the communication academic community. This article attempts to make some superficial discussions on the spreading effects of the “midnight hotline” programs that are currently sweeping across the country.