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早在2009年,国家旅游局副局长王志发就提出旅游业的发展,导游素质直观重要,其形象直接关乎到旅游行业的整体形象。因此,中国进入到新的发展时期,旅游业要健康稳定地发展,就要注重导游人才培养工作。但是,导游人才培养并不是简单导游培训,而是一项系统化的人才培养工程。本论文针对如何全面提升导游素质推进旅游人才队伍建设的相关问题进行研究。
As early as 2009, Wang Zhifa, deputy director of the National Tourism Administration, put forward the development of tourism industry. The quality of tour guides is important and intuitive, and his image is directly related to the overall image of the tourism industry. Therefore, when China enters a new period of development and the tourism industry needs to develop healthily and steadily, we must pay great attention to the training of tour guides. However, the training of tour guides is not a simple guide training, but rather a systematic training project. This thesis aims to study how to comprehensively improve the qualifications of tour guides to promote the construction of tourism professionals.