论文部分内容阅读
作为旅游商品的优秀品牌,“北京礼物”的知名度越来越高,影响力越来越大越广。“北京礼物”是带有北京地域文化特色的、彰显北京风采的礼物,是带着北京和北京人的气息、凝结着北京人的情感、表达着北京人,心意的礼物,它是为来京的世界各国、全国各地的旅游消费者精心打造的、饱含着北京人对海内外旅游者、消费者的尊敬和爱的特殊旅游商品。“北京礼物”品牌打造,
As an outstanding brand of travel goods, the popularity of “Beijing Gift ” is getting higher and higher, the influence is getting wider and wider. “Beijing Gift ” is a gift with Beijing’s local culture and features of Beijing style. It brings the atmosphere of Peking and Beijing people, condenses the feelings of Beijingers, presents the gift of Peking Man, Tourists from all over the world come to Beijing and travel consumers all over the country are well-prepared. They are full of Beijingers special tourism products that respect and love of tourists and consumers at home and abroad. “Beijing gift ” brand building,