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培育品牌企业,增强名牌意识,培植品牌经济,形成品牌优势,提升城市竞争力,是各个地区特别是各个城市关注的焦点问题,也是判断一个城市是否有实力、有活力的重要标志。青岛是全国率先提出“名牌战略”的城市,经过20多年的发展,青岛的名牌战略获得了巨大成功,培育和成长出了一批享誉国内外的名牌产品和名牌企业。在培育品牌企业中政府应该发挥哪些作用,是人们普遍关心的问题。本文围绕这一问题,介绍了青岛市政府在培育品牌企业中的重要举措,以期促进对该问题的进一步研究。
Cultivating brand enterprises, enhancing awareness of brand names, fostering brand economy, forming brand advantages and enhancing urban competitiveness are the major concerns of all regions, especially various cities. It is also an important indicator of whether a city has strength and vitality. Qingdao is the first city in the country to propose “Famous Brand Strategy ”. After more than 20 years of development, Qingdao has achieved great success in its famous brand strategy and has fostered and developed a number of famous brand products and brand-name enterprises both at home and abroad. What role the government should play in nurturing brand enterprises is a common concern. Based on this issue, this paper introduces the Qingdao Municipal Government in the cultivation of brand enterprises in an important measure to promote further study of the issue.