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“那是最好的年代,那是最坏的年代;那是光明的季节,那是黑暗的季节;那是希望的春天,那是失望的冬天……”当今的汽车业用狄更斯的《双城记》来形容我觉得是最合适的。所以,我们需要放松心情、坚定信心,也更需要审时度势及时洞察这一切。谁都知道站得更高才能飞得更远的道理,国内庞大的消费基数和日益增长的生活水平都是支撑国内车市长期向好的基础,这点和发这国家汽车市场已经过度饱和形成鲜明的对照。我们很难追究到底是石油还是美元使得北美车市崩盘,但是,一些短视的汽车巨头会在这场灾难中毁掉花费几十年甚至100年建立起的品牌,因为每次的经济危机都会使不少古老的品牌消失。但是这并不意味着全是坏事,美国、欧洲和日本等传统经济大国注定要为自己的30年增长泡沫买单,中国很可能会成为这场世纪风暴的潜在受益者之一。当然,对于国内当前的汽车市场,最乐观的预言家估计都会选择三缄其口,但这并不妨碍大多数人看好中国车市的长期发展。我们永远要用积极准备的心态来面对这场灾难中的机会,因为全球性的金融危机不仅是我们国家再次崛起的良机,也将是我们国家汽车工业参与国际汽车市场新格局的最佳机会。——编者
“That is the best time, it is the worst era; that is the bright season, it is the dark season; that is the spring of hope, it is the winter of disappointment ... ” Today’s auto industry with Dickens’s “Twins” to describe what I think is the most suitable. Therefore, we need to relax our feelings and strengthen our confidence. We also need to review the situation in time to understand all this. Everyone knows that standing higher in order to fly farther truth, the huge domestic consumption base and growing living standards are to support the long-term domestic automobile market, the basis for this and the country made the automobile market has become over-saturated form a clear Of the control. It’s hard to tell whether the oil or the U.S. dollar has caused the North American auto market to collapse, but some short-sighted auto giants will ruin the brands that took decades or even 100 to build in this catastrophe as each economic crisis will make a lot of sense The old brand disappears. But that does not mean that it is all bad. The big traditional economies such as the United States, Europe and Japan are doomed to pay for their 30-year growth bubble. China is likely to become one of the potential beneficiaries of this century’s storm. Of course, the most optimistic prophets in the current domestic automobile market will choose to remain silent, but this does not prevent most people from optimistic about the long-term development of China’s automobile market. We will always face the opportunities in this catastrophe with a prepared attitude. The global financial crisis will not only be an opportunity for our country to rise again, it will also be the best chance for the automobile industry of our country to participate in the new pattern of the international automobile market. . --editor