本文通过工作实践分析了当今的铁路集装箱营销渠道出现的变化以及发展趋势,基于这些新变化,分别从营销渠道管理理念的层次以及具体操作的层面提出了对营销渠道管理问题的一些思考,分析了影响渠道设计的一些因素。 Based on these new changes, this paper analyzes the changes and development trends of the current railway container marketing channels, and puts forward some thoughts on the marketing channel management from the aspects of the marketing channel management concepts and the specific operations respectively. Some factors that affect channel design.