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有资料显示,在美国,汽车快修连锁已占整个汽车售后服务业80%以上的份额,产值占整个行业的50以上。中国,凭借幅员辽阔和日益繁荣,必将成为轮子上的国家!与此同时,汽车后服务市场的时代也随之到来。近几年,我国汽车工业得到了长足的发展。去年,我国汽车产量超过了500万辆。据专家预测,今年我国的汽车保有量将达到2900万辆左右。如此巨大的汽车市场,必然衍生出巨大的汽车后服务市场。有业内人士预测,到2010年,中国整个汽车后市场的规模将达到1900亿元。更加令人动心的是,目前我国汽车售后服务市场利润率高达40%。根据汽车发达国家的经验,汽车后市场的利润可占整个汽车产业利润总和的60%～70%左右。有专家指出,现在国内每年约有800亿元的汽车用品市场。汽车消费的普及在各省市都是一种大势所趋,汽车行业的迅猛发展使汽车后市场—汽车快修、美容、装饰等服务业成为目前国内最具投资价值的行业之一。但我国汽车后市场的发展,明显落后于汽车制造业。据不完全统计,目前北京市大大小小、形形色色的汽车装饰店已近万家,而真正实力雄厚、技术和服务水平良好的企业在其中占有的比例很小。汽车后市场连锁企业的建立,无疑为汽车后市场的规范化、标准化管理起到了典范作用。在本期特别策划报道的企业中,特福莱与弛耐普可谓汽车后服务市场的佼佼者,而去年才开始起步的中美汽车,一开始就以强势出击,很难说不会将汽车后服务市场这块蛋糕啃下一大块缺口!相对而言,天津车宝贝还处于发展阶段,但车宝贝做的主要是汽车用品,亦可为投资者了解汽车后服务市场多一个视角。有人说,汽车后服务市场遭遇“井喷”的时代已经到来。而优秀的企业都期望自己能够成为领头羊,甚至是汽车后市场的真正领跑者……在“井喷”时代到来之前,本期特别策划报道的几家汽车后服务企业,或许只是该市场的冰山一角。但是,我们已经看到了其中的一些端倪,并愿意与读者和相关企业共同探讨与分享。
Data show that in the United States, auto repair chain has accounted for more than 80% of the entire automotive service industry share, the output value of the entire industry more than 50. China, with its vast territory and growing prosperity, will surely become a wheel country! Meanwhile, the era of after-service market will follow. In recent years, China’s auto industry has made great strides. Last year, China’s automobile output exceeded 5 million. According to experts forecast that this year’s car ownership in China will reach 29 million vehicles. Such a huge car market, is bound to derive a huge after-sales service market. Insiders predict that by 2010, the size of China’s entire automobile market will reach 190 billion yuan. Even more exciting is the current market profit margin of China’s auto service up to 40%. According to the experience of automobile developed countries, the profit in the automobile market can account for 60% ~ 70% of the total profit of the automobile industry. Some experts pointed out that there are about 800 billion yuan each year in the domestic auto market. The popularization of automobile consumption is a general trend in various provinces and cities. The rapid development of the automobile industry has made the automobile aftermarket, such as auto repair, beauty and decoration, one of the most valuable industries in China. However, the development of China’s automobile market lags behind that of automobile manufacturing. According to incomplete statistics, at present there are nearly 10,000 car decoration shops of all sizes in Beijing, and the proportion of those with true strength and good technology and service level is very small. After the establishment of automotive market chain, no doubt for the automotive market standardization, standardized management has played a model role. Among the companies specially planned and reported in this issue, Teflon and Kinnex are the leaders in the automotive after-service market. However, the Sino-U.S. Car, which started its business last year, took a strong attack from the very beginning. It is hard to say that the auto after-sales Service market this piece of cake eating a big gap! Relatively speaking, Tianjin car baby is still in the development stage, but the car baby is mainly made of automotive supplies, but also for investors to understand the car after-service market more than one perspective. Some people say that the era of “blowout” in the aftermarket has come. And good companies expect themselves to be leaders and even true front-runners in the automotive aftermarket ... Before the “blowout” era, several of the auto after-sales companies covered in this issue might be just the tip of the market Corner. However, we have already seen some of them and are willing to discuss and share with readers and related enterprises.