本刊2010年第10期,我们刊发了特约专家张戟撰写的鞋服行业专题上半部分:《鞋服行业:颠覆强者的“新九字真言”》,深度分析了鞋服行业的机会、竞争格局和营销策略。本文为专题下半部分,文章聚焦市场竞争的焦点——终端店面,旨在帮助鞋服企业解决如何提升单店赢利能力、如何打造标准化体系等一系列困扰它们发展的难题,为鞋服企业的未来发展指明方向。 This issue in 2010 No. 10, we published a special expert Zhang Ji wrote the first half of the topic of the industry: shoes and apparel industry: subversive strong “new nine-word truth”, "in-depth analysis of the footwear industry Opportunities, competitive landscape and marketing strategy. This article is the second half of the topic, the article focuses on the focus of market competition - the terminal store, designed to help shoewear enterprises how to improve single store profitability, how to create a standardized system and a series of problems that plagued their development, The future direction of development.