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汉字是承载中华文化的独特符号,浓缩我们祖先的智慧结晶。汉字在最初被应用到艺术设计中时,就体现出了艺术创造力与形式美感。本文从汉字的表意特点与造字特征出发,浅议汉字标志的创作形式与审美价值。汉字因自身的表意作用与紧凑的方块字形,能够完美地诠释标志设计所要传达的信息及标志本身需要的“团块”美。因此,汉字与标志的结合可谓内外兼修,珠联璧合。也正因如此,才使得设计师们能够于此得到更多的灵感,传递出更准确有效的信息,创造出神形兼备的视觉形象。
Chinese characters are unique symbols that carry Chinese culture and enrich the wisdom of our ancestors. When Chinese characters were first applied to the design of art, they reflected the artistic creativity and formal beauty. This paper starts from the ideographic characteristics of Chinese characters and their characters of creation, and discusses the creative forms and aesthetic values of the Chinese characters. Because of its ideographic function and compact box font, Chinese characters can perfectly interpret the information and the “beauty” needed by the logo design. Therefore, the combination of Chinese characters and signs can be described internally and externally, perfect match. It is for this reason that designers can get more inspiration here, passing out more accurate and effective information to create a visual image of both gods and gods.