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北京清河毛纺厂抓住经营决策这个环节,充分利用企业的人力、物力、财力,千方百计满足市场需要,取得了显著的经济效果。他们的主要做法是:一、树立市场观点,搞好预测预报。清河毛纺厂在市场预测预报中,采取了三种方法。第一是调查法。通过派出设计人员到市场上、展销会上和群众中调查,领导干部和技术人员到市场访问和到商店站柜台,以及召开工商产品质量鉴定会等,广泛听取顾客、用户和工业、商业专家的意见。第二是试验法。即通过销售实践(如参加展销会、设立展销专柜和零售商店挂钩、试穿试用等)直接掌握市场信息。第三是统计法。根据历史资料,并考虑季节变化的因素,运用数理
Beijing Qinghe Wool Spinning Plant seized the business decision-making process and made full use of the manpower, material resources, and financial resources of the company to do everything possible to meet market needs and achieved remarkable economic results. Their main approach is: First, establish a market perspective and do a good job of forecasting. Qinghe Woolen Mills adopts three methods in market forecasting. The first is the investigation method. By dispatching designers to the market, at trade fairs and among the masses, leading cadres and technicians to market visits and visits to store counters, and holding business product quality appraisal meetings, etc., they listened extensively to opinions of customers, users, and industrial and commercial experts. . The second is the test method. That is, market information can be directly grasped through sales practices (such as participating in trade fairs, setting up exhibition counters and retail stores, and trying on trials, etc.). The third is statistical law. According to historical data and taking into account factors of seasonal changes, the use of mathematical theory