文章构建了基于顾客期望的选择模型。该模型引入前景理论的价值函数,将顾客的期望作为基准值,把供应商以往的服务水平转化成顾客的感知价值作为评价的数值,再采用加权平均算子综合成最后的评价给供应商排序,最后给出算例。该方法能有效地反映客户的主观感受价值,并作为决策的依据。 The article builds a selection model based on customer expectations. The model introduces the value function of the foreground theory, takes the customer’s expectation as the reference value, transforms the previous service level of the supplier into the customer’s perceived value as the evaluation value, and then uses the weighted average operator to synthesize the final evaluation to sort the suppliers , Finally gives a calculation example. The method can effectively reflect the customer’s subjective feelings, and as a basis for decision-making.