沈阳故宫是清入关前皇家宫殿,2004年成为世界文化遗产后,旅游人数猛增,每年观众都超过100万人以上,其游客资源成为旅游业全面发展的基础。然而美中不足的是,沈阳故宫的旅游纪念品由于样式稀少难以满足游客的需求,旅游纪念品开发问题亟待解决。为此,本文拟从沈阳故宫旅游资源着手分析,通过对沈阳故宫的历史文化、民俗风情等价值的提炼,就纪念品的设计和开发提供一些可操作的设想。一、沈阳故宫旅游纪念品设计开发的定位众所周知,旅游资源所具有的自我特质,是旅游纪念品设计定位的基础。沈阳故宫作 The Imperial Palace in Shenyang was the royal palace before the Qing Dynasty was closed. After becoming a world cultural heritage in 2004, the number of tourists soared to over 1 million each year. Its tourist resources have become the basis for the all-round development of tourism industry. However, the fly in the ointment is that the souvenirs of the Shenyang Imperial Palace because the style is scarce to meet the needs of tourists, tourist souvenir development issues to be solved. Therefore, this article intends to analyze the tourism resources of the Forbidden City in Shenyang, and provides some operational ideas on the design and development of souvenirs through the refinement of the historical culture and folk customs of Shenyang Imperial Palace. First, the Shenyang Palace tourist souvenir design and development of the positioning As we all know, the self-nature of tourism resources is the basis for the design of tourist souvenirs. Shenyang Forbidden City made