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当2010年年初,中央第五次西藏工作座谈会确定“将西藏建设为重要的世界旅游目的地”为西藏旅游品牌市场建设拉开了序幕。拉萨城成为世界旅游目的地时,我们所居住的拉萨城无疑在城市品牌上具备旅游资源集中性、优越性、可开发性。旅游市场的定位、旅游市场营销带动的企业产品开发、旅游公共基础设施的建设推进城市的文明度。世界文化遗产最初始的一种社会、经济、行政以及宗教需要,并通过与周围自然环境的相联系或相适应而发展到如今的形式;关联性文化景观的相连性。教学内容围绕着古老城市社会、经济、行政、文化演绎,将传统与现代融入旅游资源与旅游产品的设计开发。如何构建好文化差异跨文化课程建设在教学上革新,人才培养方案与课程建设,科研工作的开展为旅游教学服务,为西藏旅游课程的开发与研究迈出了探索性的步履。从跨文化+导游课程研究目的意义。课程开发与内涵建设分析、课程层次结构和定位。
At the beginning of 2010, the fifth symposium on Tibet in the Central Government decided that “building Tibet as an important tourist destination in the world” will kick off the construction of the tourism brand market in Tibet. When Lhasa became a tourist destination in the world, Lhasa City where we live undoubtedly possesses the concentration, superiority and exploitability of tourist resources in urban brands. The positioning of the tourism market, tourism product marketing driven by the development of tourism, public infrastructure and tourism promote the city’s degree of civilization. The initial cultural, cultural, social, economic, administrative and religious needs of the World Cultural Heritage evolved to its present form through its connection to or adaptation to the surrounding natural environment; the connectedness of associated cultural landscapes. The teaching content revolves around the social, economic, administrative and cultural interpretation of ancient cities, integrating traditional and modern design and development of tourism resources and tourism products. How to Construct a Good Cultural Difference Intercultural curriculum innovation in teaching, personnel training programs and curriculum construction, scientific research work for the tourism teaching services for the development and research of tourism in Tibet has taken exploratory steps. The purpose of the study is to study cross-cultural + guided tours. Curriculum Development and Content Construction Analysis, Curriculum Hierarchy and Positioning.