一直以来,业界普遍认为,市场感觉好似自主品牌一大优势,它们离市场最近、最贴近消费者也因而反应最快。但去年以来,自主品牌表现出的后劲不足和市场份额的下滑让我感到,有必要重新审视这个问题。在我看,一些自主品牌企业之所以遭遇当前的困难,不单是过去的发展道路和方式遭遇了瓶颈, All along, the industry generally believes that the market feels like a major advantage of own brand, they are closest to the market, the closest consumer and therefore the fastest response. However, since last year, the under-performance of independent brands and the decline of market share made me feel that it was necessary to re-examine this issue. In my opinion, the reason why some self-owned brands encounter the current difficulties is not only the bottleneck encountered by the past development paths and methods,