红色旅游是旅游业发展中具有中国特色的一个重要的新兴旅游产品,自2004年国家颁布《2004—2010年全国红色旅游发展规划纲要》以来受到了各方的重视。河北作为一个红色旅游资源丰富的省份,如何在红色旅游发展中取得良好的市场绩效值得深入研究。本文运用SCP分析框架,分别论述了河北红色旅游在市场结构、市场行为和市场绩效三方面的特征,并为河北红色旅游市场的优化提供建议。 Red tourism is an important emerging tourism product with Chinese characteristics in the development of tourism. Since 2004, the state has promulgated the “Outline of the National Red Tourism Development Plan 2004-2010”, which has attracted the attention of all parties. As a province rich in red tourism resources, how to achieve good market performance in the development of red tourism deserves further study. This article uses SCP analysis framework to discuss the characteristics of Hebei red tourism in the three aspects of market structure, market behavior and market performance respectively, and provide suggestions for the optimization of Hebei red tourism market.