第一是形象力。打个比方,一个病人到医院去看病,如果遇到的是一个头发花白、满脸慈祥的老医生,病人就会觉得医生水平很高,但如果遇到的是一个年轻小毛头,病人就会不放心。这说明什么?说明消费者对不同的产品与服务有不同的形象期望值。这位姑娘喜欢绅士,那我就要穿西装,如果这位姑娘喜欢嬉皮士,那我就要穿牛仔。企业做某一产品,首先要研究消费者对该产品的形象期望值是什么?然后再去做设计工作,消费者明明需要的是绅士,你却非要把自己打扮成嬉皮士,这就达不到应有的目的。要做到让消费者一看到我们的产品,虽然对我们的产品不了解,但首先得看 The first is the image of force. For example, a patient to the hospital to see a doctor, if you encounter a gray-haired, face kind old doctor, the patient will feel the doctor is very high, but if you encounter a young feather, the patient will worried. What does this mean? Explain that consumers have different image expectations for different products and services. The girl likes a gentleman, then I'll wear a suit. If the girl likes a hippie, then I'll wear a cowboy. Enterprises to do a product, we must first study the consumer expectations of the image of the product is what? And then do the design work, consumers obviously need is a gentleman, but you have to dress themselves as hippies, which is not up to Due purpose. To enable consumers to see our products, although we do not understand the product, but the first thing to look at