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现在,评论世界任何地方的家具行业都不能完全不提中国。中国是世界最大的家具生产国和出口国,欧洲家具设计界仍然是世界上最大和最具创新性的并且拥有最好的家具品牌,中国和欧洲之间有一个有趣的互动。在中国努力渗透到欧洲家具行业的初期,制造商把产业战略的重点放在量的推动上,而不是产品和设计推动。早期的重点是合同生产,主要是在低端市场,而不是自有品牌家具的制造。然而,中国制造商逐渐认识到如果合同生产的进入门槛相对较低,这将导致竞争力进一步丧失,并且制造商只是以较
Now, comment on the furniture industry anywhere in the world can not completely mention China. China is the largest producer and exporter of furniture in the world. The European furniture design community is still the largest and most innovative furniture brand in the world with an interesting interaction between China and Europe. As China struggled to penetrate the European furniture industry, manufacturers focused their industrial strategy on volume rather than product and design. Early emphasis was on contract manufacturing, mainly in the low-end market, not in the manufacture of own-brand furniture. However, Chinese manufacturers have come to realize that if the barriers to entry for contract manufacturing are relatively low, this will lead to a further loss of competitiveness and manufacturers will only be able to reduce