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在各个领域都进行电子商务角逐的时代,电商平台也逐渐成为黄金消费的新通道。希望通过分析我国黄金矿企在电商平台上的布局和举措,看到一点行业未来在销售领域发展的方向。2014年双11期间,阿里巴巴旗下网站——天猫商城,销售黄金类商品超过300公斤;来自2013年的统计数据,当年中国黄金集团公司在京东开放平台月均销售额已超1000万元,其10克、20克的投资金条产品在京东平台上供不应求……在各个领域都进行电子商务角逐的时代,电商平台也逐渐成为黄金消费
In the era of e-commerce in all fields, the e-commerce platform has gradually become the new channel of gold consumption. Hope that through the analysis of China’s gold mining enterprises in the e-commerce platform on the layout and measures to see a little industry in the future development of sales direction. During the double 11 in 2014, the website of Lynx, the online shopping mall of Lynx, sold more than 300 kilograms of gold products. According to the statistics from 2013, the average monthly sales of China National Gold Group in the Jingdong open platform exceeded 10 million yuan, Its 10 grams, 20 grams of investment bullion products in the Jingdong platform in short supply ...... In all areas are e-commerce competition era, e-commerce platform has gradually become the gold consumption