微博营销凭借低成本、易操作、传播快的特点,为企业创造了营销的一片新天地,同时为企业和个人带来了巨大的经济效益。本文通过分析微博营销的现状和存在的问题,全方位地呈现出微博营销优势,并分析了微博营销需要优化的地方,从而有针对性地进行改善,提升微博营销的经济效益。 Microblogging marketing with low-cost, easy to operate, spread fast features for the business to create a new world of marketing, while businesses and individuals have brought tremendous economic benefits. By analyzing the status quo and existing problems of Weibo marketing, this paper comprehensively presents the advantages of Weibo marketing and analyzes where Weibo marketing needs to be optimized so as to improve targeted marketing and enhance the economic benefits of Weibo marketing.