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在未来的21世纪,国际市场对商品包装设计提出如下要求:一、名称简明易记。在包装土的产品名称要易懂、易读、易记。在这方面,‘可口可乐’这一品名真可称得上是极佳的成功范例之一。二、印刷精美醒目。这主要是为了让消费者从商品的外包装上就能对产品的特征了如指掌。三、印刷图案简明别致。对高档豪华商品而言,包装印刷与商品本身的档次相适应。四、体现可信任程度。使消费者透过包装增加对产品的信任。成功的包装设计可以体现商品的信誉。
In the 21st century in the future, the international market puts forward the following requirements for product packaging design: First, the name is concise and easy to remember. The name of the product in the packaged soil should be easy to understand, easy to read, and easy to remember. In this regard, the name ’Coca Cola’ can really be regarded as one of the best examples of success. Second, the printing beautiful eye-catching. This is mainly to allow consumers to be familiar with the features of the product from the packaging of the product. Third, the printed pattern is concise and unique. For high-end luxury goods, packaging printing is in line with the quality of the product itself. Fourth, reflect the degree of trust. Enable consumers to increase their trust in products through packaging. Successful packaging design can reflect the credibility of the product.