企业应根据自身实际情况,选择最合适的纬度开始着手很多中国企业迅速在改革开放的大潮中成长起来,在规模和资金方面积聚了强劲的“硬实力”。但同时,在软实力方面还存在着很大的短板。软实力的不足,让很多尝试走出去、开拓海外市场的国内企业遭遇了滑铁卢。 Enterprises should, based on their actual conditions, choose the most appropriate latitude to start. Many Chinese enterprises have rapidly grown up in the tide of reform and opening up and have accumulated strong “hard power” in terms of size and funding. But at the same time, there is a big gap in soft power. Lack of soft power, so many try to go out to open up overseas markets suffered a domestic enterprise Waterloo.