论文部分内容阅读
2005年岁末,北京央视三维电影传媒集团(以下简称央视三维)酝酿了许久的影院媒体整合模式:银幕巨阵全国高端影院银幕广告联播网(以下简称银幕巨阵)横空出世,央视三维正式代表中国电影产业宣告了一个高端影院新媒体的诞生。银幕巨阵将国内现有的最高端、最现代化、上座率最高的影院集中优化整合为网络体系,以时段购买的方式,向客户提供银幕影像传播服务,成为一种目标受众更具针对性、实效性更强、不同于传统贴片的全新影院传媒形式。
The end of 2005, Beijing CCTV 3D movie media group (hereinafter referred to CCTV 3D) brewing for a long time cinema media integration mode: screen giant national high-end cinema screen advertising network (hereinafter referred to as the screen giant) turned out to be CCTV 3D official On behalf of China’s film industry announced the birth of a high-end theater new media. Screen giant will be the country’s most high-end, the most modern, the highest occupancy rate of theaters focused on the optimization and integration into the network system, the time of purchase, to provide customers with screen video distribution services, as a target audience more targeted, More effective, different from the traditional patch of the new cinema media form.