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近些年来,由于旅游电商强势进入、行业恶性竞争加剧和旅游散客化的转变,国内的旅行社企业应该如何来面对这些经营问题?本文通过提出经营策略选择、市场空间拓展和加强企业管理等举措来帮助旅行社积极应对挑战。
In recent years, due to the strong entry of tour operators, the vicious competition in the industry and the transformation of tourism, how should domestic travel agencies face these business problems? This paper proposes the following strategies: choosing business strategies, expanding market space and strengthening business management And other initiatives to help travel agents to actively respond to challenges.