广告正文是广告的中心和主体。广告主要凭借正文来体现广告的目的和内容,广告正文一般由三部分组成:首先是开头,对标题提出的广告对象加以解释;然后是主体,对广告对象进行具体说明,让人消除疑虑,这是正文的中心段;最后是结尾,用热情诚恳的语言诱导消费者去购买或关注。如“数量有限,欲购从 The body of the advertisement is the center and main body of the advertisement. Advertising mainly relies on the text to reflect the purpose and content of advertisements. The advertising text generally consists of three parts: first is the beginning, to explain the title of the advertising object to be explained; then the subject, the specific description of the advertisers, people eliminate the doubts, which Is the center of the text; finally, the end, with a warm and sincere language to induce consumers to buy or attention. Such as ”a limited number, want to buy from