“我们绝不为娱乐而娱乐,我们要让观众在娱乐中有所感动和感悟,进而讴歌人间真善美。”也许这才是媒体本质的回归。如今卫视竞争白热化,节目形态雷同、过多的婚恋交友类、才艺竞秀类、情感故事类、游戏竞技类、综艺娱乐类、访谈脱口秀、真人秀充斥荧屏。有些节目为了赚得眼球、搏取收视,甚至不惜挑战道德底线。人们感叹道德缺失的时代,电视媒体过度娱乐化,且愈演愈烈,广电总局“限娱令”应运而生。就在人们发出“娱乐已死,道德有救吗”的感叹之时,浙江卫视改版打造第一梦想频道,《中国梦想秀》由明星 “We will never entertain for entertainment, we want to make audiences moved and entertained in entertainment, and then sang the truth of the world.” Perhaps this is the return of the essence of the media. Today, intense competition in TV, the same form of programs, too much love dating class, talent show competing classes, emotional stories, games, entertainment, interview talk show, reality show full of screen. Some programs in order to earn the eye, beat ratings, and even at the moral challenge bottom line. People lamented the era of moral absence, the television media over-entertainment, and intensified, SARFT “entertainment limited order ” came into being. In the people issued “Entertainment is dead, morality is to save it,” the sigh when the Zhejiang Satellite TV revision to create the first dream channel, “China Dream Show” by the stars