如能正确处理好旅游开发和文化保护之间的关系,非物质文化遗产保护与旅游业发展可以实现良性互动。浙江非物质文化遗产丰富,将口头传统、民间艺术、民俗和餐饮老字号等非物质文化遗产丰富保护和发展与旅游开发互动,是提升浙江旅游业的核心竞争力的有效途径。 If we can correctly handle the relationship between tourism development and cultural protection, the non-material cultural heritage protection and tourism development can achieve benign interaction. Zhejiang is rich in non-material cultural heritage. Interaction between the rich conservation and development of intangible cultural heritage such as oral traditions, folk arts, folk customs, restaurants and tourism and tourism development is an effective way to enhance the core competitiveness of Zhejiang’s tourism industry.