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中国消费市场的长盛不衰和国际市场的长时间疲软,形成鲜明对比,不断激发海外品牌进驻中国市场的雄心。特别是在今年的CHIC展上,海外品牌的参展数量和参展面积实现了新的突破,达到了20年来的最高水平,意大利、美国、德国、法国、韩国等21个国家和地区的400余个品牌纷纷来到中国这片“肥沃”的热土,谋求新的消费市场。相对于近年来国内出口企业走出去的困难,海外品牌走进来为何显得容易?那些在知名度上并没有特殊优势的海外品牌,又何以吸引中国的消费者?然而,在如今中国“同质化”品牌泛滥的时期,他们正中下怀的选择了在品牌的个性和特色上大做文章!
The long-term prosperity of the Chinese consumer market and the prolonged weakness in the international market have created a sharp contrast with the ambitions of overseas brands to enter the Chinese market. Especially at this year’s CHIC show, the number of overseas exhibitors and exhibitors reached a new breakthrough in the number of exhibitors, reaching the highest level in 20 years, Italy, the United States, Germany, France, South Korea, 21 countries and regions, more than 400 Brands have come to China this piece of “fertile” hot spot, seeking a new consumer market. Compared with the difficulty of domestic exporters going abroad in recent years, why is it easy for overseas brands to come in? Why do overseas brands that have no special advantage in popularity attract Chinese consumers? However, in China today, "Brand flooding period, they are pregnant with the choice of brand personality and characteristics of a big fuss about!