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本文基于国内外科学传播相关案例,从科学家与大众媒体的沟通交流、科学家如何展示研究成果、科学家参考公众心理特点谈论科学风险等方面,对《科学家与媒体交流指南》报告进行全方位的解读。基于此,本文进一步提出我国科学家参与科学传播工作的三点建议:科学家参与科学传播时需要充分考虑到大众媒体的作用;科学家应以足够审慎和负责的态度、简明易懂的通识语言与公众交流;科学家应谨慎表述和传达研究成果所带来的风险和收益。
Based on the domestic and international scientific communication related cases, this paper analyzes the report of “Scientists and the Media Exchange Guide” comprehensively based on the communication between scientists and the mass media, how scientists can display the research achievements, and scientists discuss the scientific risk with reference to public psychology. Based on this, this paper further puts forward three suggestions that Chinese scientists should take part in the scientific communication work: scientists need to fully consider the role of the mass media when they participate in science communication; scientists should adopt a cautious and responsible attitude, concise and easy to understand general language and public Exchange; scientists should be careful about the risks and benefits of research results.