标题作为新闻的眉目,应该成为新闻的“第一引力”。那么,好的新闻标题“引力”何在?笔者认为,其必定在于能使标题中的新闻跳入受众眼内,而不是让受众从标题中去发现或猜测新闻;在于能使标题激发起受众阅读正文的兴趣和热情,而不是让这兴趣和热情从标题上削弱乃至消失。而要使标题达此目的,从标题制作上考察,其途径应该为:既要一语破的,又不一览无余。这就是新闻标题制作的两个着力点。 Headlines as the news, should become the news “first gravity ”. So, what is the good headline “gravity ”? I believe that it must be able to make the news headlines into the eyes of the audience, rather than let the audience to discover or guess the news from the title; is able to make the title inspired Audience reading the text of interest and enthusiasm, rather than let this interest and enthusiasm weakened from the title or even disappear. And to make the title of this purpose, from the title of the production of inspection, the approach should be: it is necessary to break the word, without glance. This is the two main points of news headline production.