新华书店是“老字号”，有辉煌的历史。在改革大潮中，面对激烈的市场竞争，处境困难。如何在市场中找回自己昔日的辉煌，关键在于变。抓好资本运营就是变，变则通，变则兴。认识资本运营资本两个字常给人们不寻常的回忆。多少年来，人们对姓“社”、姓“资”的问题非常敏... Xinhua Bookstore is “old name”, a brilliant history. In the tide of reform, facing the fierce market competition, it is in a difficult situation. How to get back in the market its former glory, the key is to change. Grasp the capital operation is change, change the pass, change is Xing. Understanding Capital Capital Two words often give people an unusual memory. Over the years, people are very sensitive to the issue of surname “community” and “capital” ...