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“动感地带”网上营销活动摘取亚洲直效行销大会(DM Asia)桂冠在新加坡举办的著名的亚洲直效行销大会(DM Asia)上,中国移动通信集团公司的M—Zone网上活动作品经过激烈的竞争及专家们的评审,最后获得本届大会授予的最高荣誉——“最佳互动行销活动”金奖,同时囊括了“最佳美术指导”银奖及最佳活动奖。每年一度的亚洲直效行销大会(DM Asia)是亚太地区享有较高声誉的传播领域的大会之一,着重于直效行销领域,自1996年首届成功举办以来,它所涉及的领域不断扩大,涉及到包括传统直效行销在内的电子商务、顾客关系行销、电话中
“M-Zone” online marketing campaign takes the crown of DM Asia Asia’s M-Zone online activities at the prestigious DM Asia event in Singapore have been fiercely Competition and experts’ assessment. Finally, the highest honor awarded by this conference - Gold Award for Best Interactive Marketing Campaign and the Silver Award for Best Art Direction and the Best Event Award. The annual Asia Direct Marketing Conference (DM Asia) is one of the prestigious conferences in the Asia Pacific region with a high reputation in the area of direct marketing. Since its first successful launch in 1996, DM Asia has been expanding its reach, Involved, including the traditional direct marketing, including e-commerce, customer relationship marketing, the phone