论文部分内容阅读
计算机技术以及移动互联网技术,近些年取得了高速发展,极大程度促进国民经济的发展。随着网络技术的不断深化,各大中小型企业发现网络贸易的广大市场空间,开始积极利用网络模式,进行自身企业产品营销经营活动,以此提升企业经济效益。但是互联网营销具有一定的困难,很多中小型企业不具有专业的技术支持、以及网络人才,容易导致网络营销不顺利的情况。加强对大数据时代的中小企业营销创新方式研究,具有深远影响。
Computer technology and mobile Internet technology have achieved rapid development in recent years and greatly promoted the development of the national economy. With the continuous deepening of network technology, all small and medium-sized enterprises have found vast market space for network trade and have started to make active use of the network model to carry out their own products marketing activities so as to enhance their economic efficiency. However, Internet marketing has some difficulties, many small and medium enterprises do not have the professional technical support, as well as network talent, easily lead to network marketing is not smooth. It is far-reaching to strengthen the research on SMEs’ marketing innovation in big data era.