21世纪,互联网的快速发展使得经济文化等方面发生了巨大的变化。各家企业都深感危机四伏,传统的营销手段已经落后,而互联网+时代的营销模式正悄然而起。本文通过对传统营销与网络营销的比较研究,进而深入分析互联网+时代下的营销模式,为企业在互联网+时代下的营销模式应用提供借鉴。 In the 21st century, the rapid development of the Internet has brought about tremendous changes in economy and culture. Various companies are deeply worried, the traditional marketing tools have lagged behind, and the Internet + era of marketing models are quietly rising. This article through the traditional marketing and network marketing comparative study, and then in-depth analysis of the Internet + era of marketing model for enterprises in the era of Internet marketing model to provide reference.