随着传媒企业规模的扩大、外部竞争的加剧以及外部环境的更为不确定,支撑媒体发展的三角中的新闻品质起到的作用越来越小,而另外两角——经营和管理起到越来越重要的作用。但是我国传媒管理的现状离传媒企业发展壮大的客观要求仍相差十万八千里。由于传媒企业相对封闭,传 With the expansion of the scale of media enterprises, the intensification of external competition and the more uncertain external environment, the journalistic quality in supporting the triangle of media development has played a smaller and smaller role, while the other two corners - management and operation More and more important role. However, the current situation of media management in our country is still far away from the objective requirements for the development and expansion of media enterprises. As the media business is relatively closed, pass