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社会主义市场经济体制的确立,使新闻界面临着历史性转折的严峻挑战。适应并及时准确地反映这个历史的转折,新闻界责无旁贷。怎样才能担当起这一历史的重任,取决于新闻工作者报纸商品性和新闻非商品性的正确认识。 一、报纸的商品性“特区” 首先,报纸是商品。报纸是新闻纸,是一种大众传播媒体。它是为了满足广大消费者 读者的需要而产生的。它是一种承载了读者需要的各种信息,通过读者使用贷币交换才取得消费权,从而实现消费的产品,所以它有价值。读者通过读报获取信息这
The establishment of a socialist market economic system has brought the media to the grim challenge of a historic turning point. Adapting to and timely and accurately reflecting this turning point in history, the press is duty-bound. How to take on the important task of this history depends on the correct understanding of journalists’ commercial nature and non-commercial news. First, the newspaper’s merchandise “SAR” First, the newspaper is a commodity. Newsprint is a newsprint, is a mass media. It is generated to meet the needs of consumers. It is a kind of information that bears the readers’ needs, and it is valuable to readers who use the exchange of credit to acquire the right of consumption to realize the products they consume. Readers get information by reading this newspaper