近年来,我国突发事件频频发生,一经媒体披露,迅速在网上引起广泛讨论,突发事件中网络舆论的影响力愈来愈大,如不及时解决,无论对于事件本身的发展,还是对于政府的决策、社会的稳定有序都会产生很大的负面影响。地方政府如何因势利导,在突发事件中有效治理网络舆论,是本文所要探讨的问题。 In recent years, unexpected incidents in our country have taken place frequently. Once the media disclosed it, it promptly caused extensive discussions on the Internet. The influence of public opinion on the Internet in emergencies is getting bigger and bigger. If not resolved promptly, whether for the development of the incident itself or for the government Decision-making, social stability and order will have a great negative impact. How local authorities can make the best use of the situation and how to effectively manage online public opinion in emergencies are the issues to be discussed in this article.