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大型企业有财力和专门的部门负责进行面向全国乃至全世界的市场推广,从做电视广告到赞助大型体育赛事,我们的生活中随处可见大企业的品牌标识。与之形成鲜明对比的,是微型企业的市场推广:它的规模注定了其没有更多的资金和人力物力去做市场推广,只能选择免费的网络平台。近年来,新媒介的兴盛和智能终端的普及为微型企业提供了有效的推广途径,微型企业借此获得了和大中企业同台竞争的机会。这是一个用眼认识世界的时代,也是一个视觉媒介技术革命的时代。因此,设计个性突出的视觉形象,并利用新媒介新技术来进行传播和推广,是微型企业在当下的市场环境和传播环境中推广自己的最重要的甚至是唯一的方式。
Large companies have the financial and specialized departments responsible for marketing for the country and the world, from doing TV ads to sponsoring large-scale sports events, we can see the corporate logo of large enterprises everywhere. In stark contrast, the marketing of micro-enterprises: its scale is doomed to do not have more financial and human resources to do marketing, can only choose a free web platform. In recent years, the flourishing of new media and the popularization of smart terminals have provided an effective way to promote micro-enterprises, and micro-enterprises have gained opportunities to compete with large and medium-sized enterprises on the same stage. This is an era of understanding the world with the eye and an era of visual media technology revolution. Therefore, to design a visual image with outstanding personality and to use the new media and new technologies for dissemination and promotion is the most important or even the only way for micro-enterprises to promote themselves in the current market environment and communication environment.