保险公司正从甘于“默默无闻”变得愿意“抛头露面”:从央视广告投标到重大活动赞助,从灾难救助到参与社会管理,越来越多的保险公司出现在公众视野。是什么促成保险公司的这种积极转变呢?打造品牌。在这个竞争的市场上,保险公司已意识了发展品牌的重要性,并且希望赢得品牌发展的先机。 Insurance companies are willing to “obscurity” become willing to “cast their heads”: from CCTV bidding to major event sponsorship, from disaster relief to participate in social management, more and more insurance companies appear in public view. What contributed to this positive shift in insurance companies? To build the brand. In this competitive market, insurers have become aware of the importance of brand development and are hoping to win the momentum of brand development.