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一定程度的健康竞争也是必须的,因为这样能够让客人有选择,也会让每一家经销商都自觉提高服务,更好地满足客户需求。在经销商渠道建设方面,无论是从纵向还是横向,宝马的思考和行动都变得更积极和长远。渠道下沉和经销网络的拓展,对这家豪华汽车制造商有什么意义?广州车展期间,宝马(中国)汽车贸易有限公司总裁许智俊就此接受《汽车商业评论》采访。《汽车商业评论》:如果从销量看,宝马今年任务完成的还不错。许智俊:对,今年前10个月,我们在华的销量已经超过了26.4万辆,同比
A certain degree of healthy competition is also necessary, because it gives guests the choice, but also make every dealer consciously improve their services to better meet customer needs. In the dealer channel construction, whether from the vertical or horizontal, BMW’s thinking and actions have become more active and long-term. Channel sinking and distribution network expansion, the luxury car manufacturers What is the significance? During the Guangzhou Motor Show, BMW (China) Automobile Co., Ltd. President Xu Zhijun accept the “Automotive Business Review” interview. Automotive Business Review: If from the sales perspective, BMW completed this year’s mission is not bad. Xu Zhijun: Yes, the first 10 months of this year, we have sold more than 264,000 vehicles in China, up