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徐源简介:中国策划研究院副院长、中国市场学会副会长、长春市人民政府高级顾问。早年,他在无锡小天鹅公司主持销售工作,成功地策划了小天鹅与世界五大名牌结成战略联盟的活动,实现了与通用、宝洁的战略联盟。为此,他连续多年被评为无锡市营销功臣。凭着深厚的营销管理实践功底,徐源先后应邀到北大、清华、政府机关及诸多著名企业作过1000场次以上的报告,尤其值得一提:他应邀在日本最高经济学府国立一桥大学作管理报告,为祖国争得荣誉,今年5月,在美赖斯母校诺特丹大学讲学,接受美国有线电视、日本NHK、德国之声专题采访,受到了来自五大洲学者的欢迎。同时,徐源曾作为中国制造业惟一代表参加诺贝尔财富论坛。并多次以嘉宾身份做客央视经济频道、湖南卫视、东方卫视等电视栏目,其影响力和号召力也是名声远扬。
Xu Yuan Description: Planning and Research Institute of China vice president, vice president of the Chinese market, Changchun Municipal People's government senior adviser. In his early years, he led the sales work at Wuxi Little Swan Company and successfully planned the strategic alliance between Little Swan and the top five famous brands in the world, realizing strategic alliance with General Motors and Procter & Gamble. To this end, he was named for many years in Wuxi marketing hero. With deep knowledge of marketing management practices, Xu Yuan has been invited to Peking University, Tsinghua University, government agencies and many famous enterprises made more than 1,000 reports, in particular, it is worth mentioning: He was invited to Japan's highest economic institution National Hitotsubashi University for management The report won honors for the motherland. In May this year, he gave lectures at the University of North Rakyat in the United States Rice University and accepted the special interview with American cable television, Japan NHK and German Voices, which were welcomed by scholars from five continents. Meanwhile, Xu Yuan served as the sole representative of China's manufacturing industry to attend the Nobel Fortune Forum. And guest guest guest appearance many times as CCTV economic channel, Hunan TV, TV and other television sections, its influence and appeal is also famous.