在出版界,有一句行话:得发行者得天下,家电业的竞争也证实,占有了渠道,也就占有了市场。随着入世承诺的逐步兑现,我国的书报刊零售市场这一“围城”将慢慢开启它的大门,会有更多的力量参与角逐,知已知彼,方能百战不殆,城内和城外的双方都已厉兵秣马枕戈待旦,以备即将开始的分销市场攻守战。 In the publishing industry, there is a jargon: publishers have the world, the home appliance industry also confirmed the competition, possession of the channel, it also holds the market. With the gradual fulfillment of China’s WTO commitments, the “siege town” of China’s newspaper and periodical retail market will slowly open its doors and will have more power to participate in the competition. Knowing that we can only know ourselves, the two sides of the city and outside the city Have been well-prepared, ready for the upcoming distribution market offensive and defensive warfare.