由于专业度不够、运作不成熟或者没有足够广的媒体关系等原因,很多类型的企业都聘请外部公关公司作为公关顾问,为其提供专业的公关服务。根据调查,很多大中型企业比如联想、海尔都聘请一家或者多家公关顾问公司。通常一家为主要合作公司,然后根据具体项目具体活动的需要,再聘请其 Due to lack of professionalism, immature operation or inadequate media relations and other reasons, many types of enterprises employ external public relations firms as public relations consultants to provide them with professional public relations services. According to the survey, many large and medium-sized enterprises such as Lenovo, Haier have hired one or more public relations consultants. Usually a major cooperative company, and then according to the specific needs of specific activities, and then hired