据北大企业研究中心的市场调查表明:手写笔在我国台湾和香港地区与电脑的配备率是30％,到2000年底,我国的电脑拥有量将达到3000万左右,手写笔将有900万台的市场空间,按照每台平均300元的价格计算,就是一个27亿元的庞大市场,而且这一数目还在以每年30％的速度增加。有了这样的一个巨大的蛋糕的诱惑,这也就不难解释为什么今年的手写笔市场平地冒起数十家品牌。大量跟进者的涌入直接导致了 According to market research conducted by the Peking University Business Research Center, the stylus allocation rate for computers in Taiwan and Hong Kong is 30%. By the end of 2000, China’s computer ownership will reach 30 million, and the stylus will have 9 million. Market space, calculated at an average price of 300 yuan per unit, is a huge market of 2.7 billion yuan, and this number is still increasing at a rate of 30% per year. With the temptation of such a huge cake, it is not difficult to explain why this year’s stylus market flattens dozens of brands. The influx of a large number of followers led directly to