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2014年5月1日正式运营的南昌“滕王阁号”游轮是目前赣江上软、硬件设施最好的游轮,游客在“滕王阁号”游轮上能感受到全世界独一无二的灯光微电影秀,对提高提升南昌城市形象乃至江西省旅游形象具有重要意义。本文分析了“滕王阁号”游轮旅游现状,特别是其市场营销策略,明确其优势并指出其不足,对相应对策进行探讨,以促进其进一步的发展。
May 1, 2014 officially run Nanchang “Tengwang Pavilion ” cruise ship is currently the Ganzhou soft and hardware facilities of the best cruise ships, tourists in the “Tengwang Pavilion ” cruise ship can feel the world's unique light micro-film Show, to improve and enhance the city of Nanchang, Jiangxi Province and even the image of tourism is of great significance. This article analyzes the current situation of “Tengwang Pavilion ” cruise tourism, especially its marketing strategy, clarifies its advantages and points out its deficiencies, and discusses the corresponding countermeasures to promote its further development.