打开报纸,满眼的汽车广告,动辄数十万元薄薄一页方寸广告,夹在堆成厚厚的报刊角落里,挥金如粪土!我们不禁要问:这些“十万吨级”的重磅广告投得真的都值吗?它们都经过了科学的市调、预算和策划了吗? 作为年支出数百万甚至千万元以上的庞大广告费用,理应得到汽车业界高层的理性关注! Open newspapers, eyeful car ads, easily hundreds of thousands of dollars a thin square inch ads, clutching the heap into a thick newspaper corner, swinging gold, such as dirt! We can not help asking: These Are they really worth the heavy advertising? They have gone through a scientific transfer, budget and planning it? Expenditure of millions or even millions of dollars a year, the huge advertising costs, should be the high level of rational automotive industry attention!