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当今的影视剧中,植入广告已经越来越常见。相比较于其他形式的广告来说,植入广告的艺术创造具有情感性,它能使消费者在接受产品信息的同时获得精神愉悦。本文将以微软“Surface”平板电脑在美剧《福尔摩斯:演绎法》中的植入广告为例,从美学角度分析植入式广告传播现象。
Implant advertising has become more commonplace in today’s TV series. Compared to other forms of advertising, the art of implanting ads creates emotionality, enabling consumers to enjoy their product while listening to joy. This article will take the implanted advertisement of Microsoft “Surface ” tablet in the American film “Sherlock: The Deduction Law” as an example to analyze the phenomenon of implanted advertisement dissemination from the perspective of aesthetics.